A dark image with a faintly visible metallic logo resembling a bull or ox and text that reads 'The Last Stand for Taste' with a tagline 'Satisfy your cravings in a world gone wild'.

Welcome to the "Chicken Fill-A: The Last Stand for Taste" campaign,

a creative collaboration that celebrates the popular game and TV show "The Last of Us" while showcasing the mouthwatering chicken sandwiches from Chicken Fill-A. This visual project focuses on limited-time promotions, themed menu names, and engaging taglines that seamlessly blend the worlds of "The Last of Us" and "Chicken Fill-A"

This project demonstrates the power of visual storytelling, as well as the versatility of Chicken Fill-A's brand identity. By leveraging the popularity of "The Last of Us" through this campaign, Chicken Fill-A can attract new customers, engage with fans of the franchise, and showcase its delicious and adaptable menu offerings.

Stacked sandwiches displayed on a table outdoors, with a red fox head sign, a rusted vehicle and trees in the background.

Embracing the revolutionary spirit of "The Last of Us" our sandwiches take a bold stand against the ordinary. Each name sparks a sense of defiance, mirroring the characters' relentless battle against their circumstances in the post-apocalyptic world.

This naming strategy, steeped in rebellion, resonates with the daring and audacious, capturing the essence of the game's raw grit and energy. Taste the revolution with every bite.

A large, layered burger with fried chicken fillets, lettuce, mayonnaise, and onion rings, set on a wooden table in a rustic room with sunlight and decorative elements.
In a video game scene, a giant hamburger with fried chicken, lettuce, cheese, pepperoni, and bun is placed on a small table outdoors. The background shows a car and vegetation. There is text on the screen that says 'Italians' unleash the flavor with Patriot's Prize' and options to unlock or go back.
Video game scene showing a character holding a gun, with a building, greenery, and graffiti on a crate in the background, alongside on-screen menu options.
Scene from a video game or movie with a dilapidated outdoor area containing a rusty truck, a trailer with a logo of a pig's face, and stacked concrete blocks and pipes, with shadows from foliage.
Interior of a room with a round table, an ashtray, a gun, and sunlight coming through windows with blinds.
A round cake on a table outdoors amidst desert debris and abandoned cars.
A vintage military vehicle parked outdoors surrounded by trees and grass, with an overcast sky and a house in the background.
A giant burger with layers of fried chicken, lettuce, sauce, and fried onion rings, placed on a metal container outdoors with trees, a fire truck, and a car in the background.
Close-up of a large burger with bacon, chicken patty, lettuce, and condiments, displayed on a cooler outdoors with a street, a pink truck, and a speed limit sign in the background.
A burger with fried chicken, lettuce, mayonnaise, and a bun on a white stand in front of an old, rusty car and a wooden shed, with text overlay advertising a film titled "Tradition's Traitor: The First Taste of Rebellion".
Text saying 'More Details Behind the Scenes' on a black background.
A military-style desk with a beige box on top, surrounded by a radio, a folded cloth or map, and a badge with an insect emblem in a post-apocalyptic setting with damaged vehicles and abandoned buildings.
A cylindrical structure on a cooler with a cold, snowy outdoor scene in the background, including a house, a pickup truck, trees, and snow-covered plants and ground.
A scene from a video game depicting a nostalgic outdoor food stand with large burger objects, a rusty truck, and a sign with a fox head logo that says 'Help!'
A giant burger with lettuce, fried chicken, cheese sauce, fried chicken strips, and canned corn on top, inside a rustic restaurant with wooden furniture and decorative elements.
A giant burger with fried chicken fillet, lettuce, cheese, pepperoni, and bun, placed on a table with a map in the background.
A giant burger with various layers including lettuce, fried chicken, other fried foods, grilled chicken fillets, and condiments on a metal box in an outdoor forest setting.
A large fried chicken sandwich with bacon, cheese, lettuce, and condiments is placed on top of a cooler outdoors near a street with a speed limit sign, a pink truck, and trees.
A giant burger with various toppings placed on the front of a truck in a wooded area.

View More Work

〰️

View More Work 〰️